Skin Care for the 21st Century

Skin Care for the Modern Age

Skin Care for the 21st Century

Complete Brand Hierarchy & Package Designing

Complete Brand Hierarchy & Package Designing

Complete Brand Hierarchy & Package Designing

Overview

Overview

Overview

Client

Year

Role

MW&B / Jina Cosmetics

2023

Brand Strategist, Brand Designer, Packaging Art & Design

Scope of Work

Scope of Work

Scope of Work

Strategically divide the entire range of products into a brand hierarchy including naming of the sub-brands that make sense and appeal to millennials and beyond.

And more importantly create packaging designs that reflect the same for more than 40 SKUs.

Approach

Approach

Approach

We focused on creating brand recollection and appeal by simplifying the product hierarchy and positioning the products as vibrant pieces of art.

Unisex Face Wipes

Aroma Infused Body Wipes

Connect to Content

Add layers or components to swipe between.

Connect to Content

Add layers or components to swipe between.